The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest SPGallowing members to earn and redeem points for room stays, room upgrades, and flights, with no blackout dates. Though the hotels vary from newly built flagship properties to more modest conversions of previous hotels, they have a common theme of spare, minimalist modern decor and hip, informal names for categories of rooms and public areas.
Strategic giving allows Starwood to address global priorities while continuing to meet unique local needs. Starwood Hotels has significantly increased the number of hotels it operates over the past few years through global corporate expansion, particularly in the Asia-Pacific region.
Almost all hotel chains regardless of ratings feel pressure of hard. Starwood Associate Relief Fund The mission of the Starwood Associate Relief Fund SARF is to help ensure safe living conditions for Starwood and franchise associates after a natural disaster or a large scale act of displacement through the provisions of need-based emergency financial grants.
The SARF supports the emergency housing needs of associates who incur significant loss in property damage as a result of a natural disaster or a large scale act of displacement by providing need-based financial grants.
The designs include energy and water efficient features. All Starwood hotels use a single, global, enterprise data warehouse to retrieve information about things such as customer loyalty, central reservations, and rate-plan reports for efficient hotel management.
The brand is currently present on four continents, with a total pipeline of 57 operating and signed hotels as of April