How to write a press release for your blog

sample press release template

Why Press Releases Are Still Useful While it may seem that formal press releases are on a steady decline, they can still be useful in some situations. Have you converted a blog post into a press release? A great story can result in your business receiving a surge of inbound traffic, backlinks from authoritative websites and a stronger brand as a result of the exposure.

company launch press release sample

Adding a relevant trending hashtag will also increase the likelihood of reaching your target audience. Get the free reading list Get our Branding reading list delivered right to your inbox.

Free press release template

A great story can result in your business receiving a surge of inbound traffic, backlinks from authoritative websites and a stronger brand as a result of the exposure. You can also download our free ebook to find out the essential skills you need to maximize the impact of your content marketing. Submitting to websites like Reddit is simple. A well-written press release also helps you control your story. The boilerplate also includes more resources for reporters as well as social media information. Include contact information. This is especially the case when you regularly send out press releases sharing newsworthy topics. Administrative Management , Association Marketing Here on the Association Insider, we talk a lot about ways to create content that resonates with your members. First, you can make a list of the media outlets whose readers and viewers would be most interested in your news, and send your release directly to them via email. After years of research, development, and testing, Bulletproof Coffee Cold Brew is currently rolling out at Whole Foods locations nationwide this month and can also be ordered online at bulletproof. That kind of news definitely garners a press release. More recently in , Research Now study showed that among heavy consumers between the ages blogs are the most important source of information when making a purchasing decision. Luckily, there are other ways to attract the attention of journalists and expose them to your content. About Guest Blogger This post was written by a guest contributor.

Technology journalists copy stories from authority websites like TechCrunch very frequently. At the bottom of the press release, it is common to include three " " symbols to signify the end.

Furthermore, because press releases read differently than a blog post or a social media post, it can help you stand out from competitors.

How to write a press release for an event

Adding a relevant trending hashtag will also increase the likelihood of reaching your target audience. How to write an attention-grabbing press release Press releases follow a consistent format that makes it easy for reporters and editors to find the information they need. Search for your product or industry on Google News , then look for the journalists that write about your industry frequently. Are Press Releases Dead? The Content Content in a press release is crucial, especially when engaging with bloggers your content needs to be hot, punchy and relevant to them. You could also tap into what people are talking about, either in person or on social media. You have a few options for distribution. From feature stories to quick mentions in relevant articles, getting your online content covered by a popular newspaper, magazine or blog is a great way to strengthen your brand and reach a huge online audience. Keywordtool is a great platform to use when stuck for keywords used in your industry which you can then transfer to the twitter. Bulletproof Coffee Cold Brew is the newest innovation from the company that will allow people to conveniently take steps toward achieving their goals and unleashing their full potential. Will it make a difference to the blogging demographic I am interested in reaching? With the right blend of unique, shareable content, effective outreach and an understanding of how the media finds its stories, you can bypass the traditional PR process and earn valuable press coverage for free. Becuase many companies forgo the formality of a press release and use social media or a blog post to release news updates, the market for press releases is fairly open, meaning the likelihood of readers noticing your press release increases greatly.

The Content Content in a press release is crucial, especially when engaging with bloggers your content needs to be hot, punchy and relevant to them.

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How to Turn a Blog Post into a Press Release